Everyone needs a hero and the UK cartoon show provides the perfect one for young minds in the form of Fireman Sam. He is brave, funny, happy and colorful and these characteristics translate perfectly into a wide range of branded merchandise with a target market of 3 to 6 years of age.
Competition in the toy market place is fierce but Fireman Sam toys are able to cut the mustard as they are made under strict licensing requirements which ensure that the product is well made, robust and safe for small children.
Fireman Sam toys delve in many areas of the market ranging from picture books based on episodes, DVDs of the television seres, to high tech offerings such as electronic learing books which are interactive and educational. Such devices “grow” with the children so they remain fans of the character for a longer period of time.
Character based toys offer the opportunity for the child to partake in role play and the Fireman Sam range of toys has many different types of dress-ups and costumes for both girls and boys. All children dream of being a fireman one day and so these are almost as good as the real thing to them. The costumes are often PVC based or made from washable fabrics so are easy to care for and will last a long time. However given the nature of Fireman Sam’s occupation and childrens’ love of playing with hosepipes, staying clean is probably not too much of a problem!
The main range for Fireman Sam toys includes figurines, dolls, playsets and of course lots of vehicles for the child to participate in Fireman Sam’s exciting and action packed world. The characters are great renditions of what they see of television and there is a wide range to choose from and collect. The are mainly made of hard non-toxic materials and are washable and robust. Every Fireman Sam will desire a shiny red fire engine and of course a Fireman Sam figurine to go with it. For cuddle and bed times Fireman Sam toys also have a range of soft toys that include Fireman Sam’s friends and are perfect for softer play.
For rainy days in there are also Fireman Sam jigsaw puzzles that are fun to while away quieter days.
Fireman Sam toys also extends to outdoor play with themed bicycles and scooters available on the market and for the toddler Fireman Sam ride ons are very popular. The range provides Fireman Sam safety helmets which no fan of the show would object to wearing! There are also clothes to match including rain coats mimicking Fireman Sam’s red fire service uniform.
After a hard day of playing and attending all the calls that Fireman Sam receives in a day, there is nothing quite putting a pair of flannelette Fireman Sam pajamas and settling down under a Fireman Sam quilt and resting up for another hard day of play tomorrow.
In conclusion Fireman Sam toys provide children a wider range of exciting and safe play objects that will ensure ours of fun and entertainment